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Privacy policy

1) Objective

At Saint Germain Bakery, we respect your privacy and take great care in protecting your Personal Information. This policy demonstrates our commitment to your privacy. Read on to discover how your Personal Information is being protected.

2) Effective Date:

September 22, 2021

3) Scope

Staff Members and non-Staff Members.

4) Interpretation

In this policy, we explain what Personal Information we collect, and how we use, share and manage it.

Please note that when you sign up for, participate in or purchase a specific product, contest, promotion or event available through Saint Germain Bakery, additional terms and conditions may be provided regarding the collection, use or sharing of Personal Information in connection with that product, contest, promotion or event. Those terms and conditions will apply together with this policy.

5) Personal Information

“Personal Information” as used in this policy means information about an identifiable individual, such as the name and date of birth of that individual, and includes non-personal information that we link to Personal Information.

6) What is not Personal Information?

This policy does not cover non-personal information, which is information that does not identify you. However, as stated above, when we collect non-personal information and link that non-personal information to an identifiable individual, then that information will become Personal Information and become subject to this policy.

7) Consent

Unless permitted or required by law, Saint Germain Bakery will not collect, use or share Personal Information without first obtaining consent. We will obtain consent when we want to use Personal Information for a new purpose or for a purpose other than those stated at the time of collection, in this policy or in the terms and conditions of a specific product, contest, promotion or event you signed up for, participated in or purchased.

Consent can be “express” through words or by specific acts or “implied” by the conduct of the individual whose Personal Information is being collected, used or shared. Unless we determine that we require an additional consent for specific products, contests, promotions or events, you agree and consent that as a customer of Saint Germain Bakery we may collect, use, share or otherwise process your Personal Information in accordance with this policy. You may withdraw your consent for certain purposes.

For example, you may choose not to receive:

  • information addressed to you personally about products, contests, promotions or events offered by Saint Germain Bakery or companies with whom we have business relationships; or
  • invitations addressed to you personally to comment on the products, contests, promotions or events that you use or that are available to you.

If you choose not to provide us with certain Personal Information or if you withdraw your consent, where such withdrawal is available, we may not be able to offer you the products, contests, promotions, events or information that you requested or that could be offered to you.

To withdraw or limit your consent, you can contact us as described below in “Answering Your Privacy Questions”. If you have a product, or are participating in a contest, promotion or event, that is offered by a third party together with Saint Germain Bakery, you may also have to provide your consent preferences or withdraw your consent with that third party separately.

Please note that it may take some time for all of our records to reflect changes in your preferences. For example, if you request that you not receive personalized marketing communications from Saint Germain Bakery, your preference may not be captured for a promotion already in progress.

8) How we collect Personal Information?

Saint Germain Bakery collects Personal Information in a variety of ways such as during the course of your purchase of, contests, promotions or events. Saint Germain Bakery limits the collection of Personal Information to what is reasonably required.

Saint Germain Bakery collects Personal Information in the following ways:

Directly From you: You may provide Personal Information to us in person, by mail, over the telephone, through our websites or in any other direct manner. For example, Personal Information may be collected through our monitoring and recording of communications, such as telephone calls.

From Third Parties: We may receive Personal Information from other sources.

Through Technology: We may collect Personal Information and non-personal information through various technologies directly from you or from third parties.

Point-of-Sale: We may receive non-personal information from sources such as our own and third party point-of-sale-systems and when we link that non-personal information to an identifiable individual it will become Personal Information.

Websites, Social Media, Applications and other electronic means: We may collect Personal Information and non-personal information electronically, directly from you or through third parties. For instance, we may access Personal Information about you when you share information about yourself on social media networks and also when you interact with us electronically such as through our information technology systems, websites, email, mobile applications, social media properties or online advertising. For example, when you visit one of our social media sites, we may collect Personal Information that you choose to submit to us such as your name, contact information, opinions or any other information you choose to provide for the purposes of responding to an enquiry you have made, or for any other purpose disclosed to you at the time of the collection. Third parties may provide information about you to us, such as search terms you used, or refer you to us as a result of a search you conducted. Information provided by cookies may be collected and processed by Saint Germain Bakery or by its third party service providers, including Google and Facebook.

When you interact with us, such as when you visit our websites or click on our ads, we may use, and send to your device or computer, cookies, web beacons, single-pixel gifs and other technologies to help us collect and store Personal Information or non-personal information about you or to enable us to present offers to you, including interest-based ads. These technologies are used to help us understand what actions you take on our own and on third parties’ websites and applications. For instance, we may store Personal Information and non-personal information, such as your name, email address, province and language preference, on one of these technologies to enable us to populate entry fields that you have previously completed, or present you with content specific to your region and language preference. We may also record user and usage data, such as where users click on a page, the internet protocol (“IP”) address, operating system, which website or ad the user clicked on to reach our website and which search terms were used, to help us optimize our websites, generate reports, display interest based advertisements, or understand which key words result in visits to our websites. You may delete or disable certain of these technologies, such as cookies, at any time via your browser. However, if you do so, you may not be able to use some of the features of our websites.

If you choose to download or use a mobile or location based application (“app”) created by or for Saint Germain Bakery, we may receive Personal Information and non-personal information about your current location and about your mobile device, tablet, or browser, such as a unique identifier for your device. Most devices, tablets and browsers allow you to turn off the tracking of your location. However, if you do so, you may not be able to use some or all of our apps.

9) How We Use Personal Information – Purposes

We identify the purpose for which Personal Information will be used typically at or before the time the Personal Information is collected. Our use of Personal Information is limited to the purposes described in this policy, the purposes set out in the terms and conditions of any product, contest, promotion or event in connection with which Personal Information was collected, and purposes consistent with any of those purposes. As new purposes may develop over time, we may update this policy so we encourage you to review this policy periodically online.

Saint Germain Bakery collects, uses and shares Personal Information for the following purposes, which involve, among other things, the activities described for each (headings are provided for convenience only):

Provision of Products, Contests, Promotions or Events

To provide products, contests, promotions or events, which includes:

  • Creating, administering, and maintaining accounts, such as for loyalty which may include processing your application, verifying your identity, or protecting parties from errors and fraud; and
  • Processing your transactions and returns (including, for example, loyalty redemptions), or contacting you about special orders.

Business Management

In order to manage our businesses, which includes:

Maintaining the security of the public and our customers, employees and property;

  • Maintaining quality service levels and to assist in training our staff and service providers;
  • Deploying and managing our information technology applications and systems, including to troubleshoot a problem or to test systems including before a change is deployed throughout a system (we use non-personal or anonymized information for such purposes as much as possible); and
  • Managing and facilitating the use of our websites and mobile applications, which may include using cookies and other similar technology.

We use cookies, web beacons and other site-related technologies for various purposes including session management, traffic monitoring, personalization, transactions (e.g. credit card sales), marketing or promotional purposes, to better understand which web, mobile or other electronic features you use, or to improve or to develop new products, contests, promotions or events. For example, we may use cookies to count the number of visitors to our websites, and to compile aggregated information on websites and user activity to help us improve the functionality of our websites. Please refer to the section titled “Through Technology” in part 8 “How We Collect Personal Information”, and also to the terms of use on our websites, social media sites and mobile applications for more information about the Personal Information and non-personal information that is collected on those sites and applications and the purposes for which that information is used.


In order to communicate with you, which includes:

  • Informing you about special offers and promotions or products, or events that Saint Germain Bakery reasonably believes may be of interest to you;
  • Enabling your participation in contests, promotions, surveys, chats, seminars or workshops, including contests where entry is automatic;
  • Taking or verifying instructions from you;
  • Responding to your enquiries;
  • Providing you with information about the products, promotions, contests and events you currently have or are participating in;
  • Recommending particular products, promotions, contests or events to meet your needs;
  • Providing you with offers based on the location provided by your mobile device (also referred to as location based advertising) or based on your interests;
  • Establishing a record of the Personal Information you provide or that we receive about you; and
  • Communicating changes to Saint Germain Bakery policies or procedures that affect you, including this policy.

Unless you tell us otherwise or consent is required by law, we may contact you by any means for which you have provided contact information.

Market Research

In order to understand current and future consumer interests, which includes:

  • Conducting market research by tracking and analyzing current or previously collected information (which is non-personal information to the extent possible) such as purchases, web activities (including offers viewed, opt-out preferences, bounces, click-throughs, content on social media and IP addresses) and other transactions (including the number and amount of transactions by type, location/store of purchase, product code information, quantity purchased, date, time, payment method used, promotional offers used in connection with the transaction, etc.), shopping patterns, account balances, account numbers, payment history, account activity, use of mobile device (including use of features, and duration, frequency, type and location of calls and text messages), and the methods used to apply for or to access or use products, contests or events;
  • Using information (which is non-personal information to the extent possible) from these marketing, research and statistical analyses to improve or to develop new products, promotions, contests or events, to better understand you and communicate with you as set out above.

10) How We Share Personal Information?

We may also share Personal Information about you with other organizations outside of Saint Germain Bakery that help Saint Germain Bakery provide products, promotions, contests or events or help us with our business operations. These other organizations may include sub-contractors, third party service providers, third parties that offer products, promotions, contests or events under one of our brands, or organizations that help us improve our products, promotions, contests or events as well as our business and technology systems, procedures and infrastructure. When Saint Germain Bakery shares Personal Information with any such party, we limit the use of such Personal Information to those purposes requested by us and we require that the party has appropriate safeguards for the protection of that Personal Information.

Other sharing. Canadian law permits or requires the use or sharing of Personal Information without consent in specific circumstances. These circumstances include situations when required by law or necessary to protect Saint Germain Bakery, our employees, our customers, or others. Should this occur, Saint Germain Bakery will not share more Personal Information than is required to fulfill that particular purpose.

11) Retention

How We Protect Personal Information?

Saint Germain Bakery strives to maintain appropriate physical, procedural and technical safeguards with respect to its stores, offices and information storage facilities so as to prevent loss, misuse, unauthorized access, disclosure, or modification of Personal Information in Saint Germain Bakery’s custody. Our safeguards also apply to our disposal or destruction of Personal Information. We also seek to ensure that any Personal Information in our custody is as accurate, current and complete as necessary for the purposes for which we use that Personal Information.

Where We Keep Personal Information?

We store, access and use Personal Information in Canada. Unless there is a legal or regulatory requirement to keep such information in Canada, Personal Information may also be stored, accessed, or used outside of Canada. For instance, when we engage a service provider outside of Canada, Personal Information may be stored, accessed or used in any country where the service provider is located, or from which it provides services. Where Personal Information is located outside of Canada, it is subject to the laws of that jurisdiction.

How Long We Keep Personal Information?

We actively retain Personal Information only as long as it is required for our relationship and a certain period of time afterwards to respond to queries or as required by federal and provincial laws. When this period ends, Personal Information is scheduled for destruction according to our record retention policies. Depending on the nature of the Personal Information and the purpose for which it was collected, this schedule may vary.

12) Access

Depending on the product you receive, you may be able to access and verify most of the Personal Information we hold about you by reviewing your account statements or accessing your account online, or calling the applicable customer service telephone number for the product about which you are enquiring.

For Personal Information not available online or via telephone, Saint Germain Bakery provides a right of access and review in accordance with applicable laws, and will endeavor to provide the Personal Information in question within a reasonable time. You will be asked for identification so that we may verify your identity before providing you with your Personal Information. If you require the documents in an alternative format, we will make reasonable efforts to provide you with your Personal Information in that format. If there will be charges for us to retrieve or provide you with specific information that you have requested, we will advise you of the charges that you would be responsible for and obtain your authorization before proceeding.

Our policy is to respond to access requests as required by applicable laws. Saint Germain Bakery, however, may decline access to Personal Information in certain circumstances. These include where the information requested would reveal confidential information or Personal Information about someone else, or if legal or regulatory requirements prohibit providing access or permit not providing access to such information.

At Saint Germain Bakery, we understand the responsibility that comes along with collecting, using and sharing Personal Information. In adopting and adhering to this policy, we assure you that the Personal Information we collect will be used in an appropriate and responsible manner.

Saint Germain Bakery reserves the right to modify this Policy at any time.

13) Use of Facebook Login User Data

Facebook Login is an option for Saint Germain Bakery users to sign up and login to our e-commerce website. Through the Facebook Login, we will obtain the following information from your Facebook Login to create your account. This information is obtained the first time you use Facebook Login to sign up or login to our website and this information will be used as order contact information.

  1. Facebook User ID
  2. First and Last Names
  3. Email Address

14) Deletion of Facebook Login User Data

You can request account deletion by emailing We will deactivate your account within 10 business days and your account information will be scheduled for deletion following our record retention policies.